All Fans.

The fan apparel site for all.

The fan apparel site for all.
The Challenge:
~ Create a site that is easy to navigate
~ Present large amounts of data in an intuitive and concise way
~ Organize and present apparel without the limitation of gender
~ Represent all users through the use of models of varying shapes, sizes, and genders
overwhelming navigation on fan apparel sites
Apparel organized by gender
The Solution:
~ Simple search bar
~ Personalization of favorite teams, sports, and apparel
~ All apparel is displayed after a search regardless of apparel's "gender"
~ Models of all shapes, sizes, and genders will model available apparel

My Role
~ UX Dsigner
~ User Researcher
~ User Interaction Designers
~ Visual Designer
User Research
Key Findings and Frustrations
~ Users find the organization of fan apparel sites confusing and the amount of information            displayed overwhelming
~ Users often know what they are looking for when visiting a fan apparel site
~ Users feel discouraged or alienated by the lack of diversity in the models used

user interview conducted on FaceTime
User Persona
Sketches
Wireframes
First Iteration
User Testing
"I wish there was a way bypass all of these submenus"
“there’s too many screens to  navigate through” … “this is confusing”
“Is there any way to save the teams I like and JUST see that content?”
Wireframes
Second Iteration

Future Features
~ Users can opt for email updates when new apparel is available for their favorite
Teams and/or Sports
~ Animations ie: hovers, screen changes, and Sign In vs. Sign Up modals
~ Creating lists within My Apparel; i.e. Birthday/Holiday Wishlist; sending Lists and inviting others to view Lists
Check out the clickable prototype! 
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